First of all, it would be local. Most of our projects are completed within 10 km of the workshop, which is already pretty smart in terms of CO2 emissions. This locality also allows us to take a more social approach, because we can afford to take the time to get to know our customers, seeing them in their homes to follow the various stages of the project. It's a different way of working from just responding to an email brief.
We also enjoy working with other craftspeople, sharing projects and mixing skills - it's something that motivates us.
After that, we're trying to work more and more with recycled parts and materials. It's not always possible, depending on the project, but that's where we'd like to go a bit more. Typically, for the Olow boutique project, we worked with so-called 'downgraded' materials, materials with defects that are excluded from the supply chain. In Nantes, there are structures like Articonnex that recover batches of panels with defects and sell them at a more attractive price instead of throwing them away or shredding them.